A prominent Texas-based company known for its distinctive wire-spoked wheels, Texan Wire Wheels, has filed a substantial trademark infringement lawsuit against a list of unnamed online sellers. The lawsuit, filed in the Southern District of Texas, targets what the company claims to be pirated versions of its signature swanga wheel designs.
Texan Wire Wheels, which has gained recognition for outfitting Precinct 7 Constable cars with their swangas and collaborating with Beyonce for her 2024 NFL Christmas halftime show, asserts that the defendants are exploiting the company's reputation and goodwill. The lawsuit, dated August 20, 2026, is a direct response to the proliferation of fraudulent listings, counterfeits, and infringing products that have appeared on various e-commerce platforms.
In a statement on its website, Texan Wire Wheels declared its commitment to protecting its intellectual property and ensuring that customers receive the original, high-quality wheel products they expect. The company has implemented a program to notify e-commerce websites and legal counsel to address and remove the infringing products.
The lawsuit includes nearly 30 examples of what Texan Wire Wheels considers trademark infringement, ranging from 3D-printed swangas and miniature toy slabs on Facebook Marketplace to sweatshirts featuring swanga designs. The company has also sent cease and desist letters to multiple sellers in an attempt to stop the sale of these infringing products.
The legal action is grounded in the unique design features of Texan Wire Wheels' swangas. Since its inception in 2007, the company has developed a series of models with protruding wire wheels that stand out at 20 inches. This distinctive design, according to the lawsuit, has become synonymous with Texan Wire Wheels in the public's eye.
"The consuming public overwhelmingly identifies the protruding wire wheels with Texan Wire Wheels," the lawsuit states. "These unscrupulous sellers who wish to make a quick buck are exploiting the goodwill and solid reputation of Texan Wire Wheels, LLC, and in doing so, they are also exploiting our customers."
Lawyers for the company have indicated that they plan to amend their filings with the identities of the companies they accuse of trademark infringement. Texan Wire Wheels, which operates locations in Houston and California, has been a staple in the custom wheel industry, and its products have been featured in various high-profile events and collaborations.
The lawsuit seeks to have the court order the seizure and destruction of the infringing products. It also requests that the court stop all online sales of the products that Texan Wire Wheels believes to be trademark infringement.
This legal battle is a significant move for Texan Wire Wheels in its ongoing efforts to safeguard its brand and intellectual property. As the company continues to expand its market presence and reputation, the lawsuit serves as a reminder of the importance of protecting against intellectual property theft in the digital age.
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